NEWS

Military precision, style and social responsibility

Lifestyle bike creator Adam Houlding pledges to donate 10% of future profits to support wounded Royal Marines

RULE is an innovative British Lifestyle Brand set to launch their fashionable and extensive range of designer ‘Style Bikes’ in February 2012.

The elegant RULE ‘Style Bikes’ are designed around travelling in style and comfort. Already gathering interest from UK fashion designers and the style world, the RULE range is set to become a permanent fixture on UK streets.

RULE is employing a growing team of ex Marine Commandos to ensure each bike is not only a thing of beauty but ‘Hand Built to Military Precision’. Cpt Scully RM Rtd, recently appointed as Head of Operations, is a Commissioned Officer in the Royal Marine Commandos, who has managed the RM wheeled fleet in conflict zones. With a natural connection to the Marines, RULE are showing their support with a committment to donating 10% of all future profits from adult bikes and accessories to the C Group, which delivers practical support for injured Royal Marines, those in need and their families.

RULE also offer employment and self-employment opportunities to any able bodied or injured Royal Marine who is facing the daunting prospect of leaving the Corps. 　　　

LATEST DEVELOPMENTS

RULE have joined forces with the influential and iconic fashion house PPQ to launch a strictly Limited Edition PPQ RULE Supreme ‘Style Bike’. Only 100 of the PPQ customised RULE Supreme ‘Style Bikes’ will be available to purchase via www.rulebikes.com (pre-order now).

The C Group wish to thank Adam and his team for their support and wish them the best of British luck. 　

Print | Return